A hypercar so new that AI had no data on it. We dropped it three times, all organic, and here is what each one did. Real Instagram insights. Tap any card to open the post.
Real comments from the campaign posts, unedited. Read them closely: not one person clocked it as AI. They reacted to a car, a model, a place. Tap any card to see it live on Instagram.
We partnered with InVideo to push what AI video can actually do. The Tourbillon was the toughest test. A car so new that AI tools had no data on it. We built the look from scratch across 100+ video generations and added Kendall Jenner. The lead drop alone crossed 317K views.
We generated 900+ stills and 100+ video clips, testing every angle of the car. Carbon weave, brake light glow, the curve of the body. We re prompted hundreds of times until the car stopped looking plastic and started looking like a real car.
Added Kendall Jenner into the film for the brand moment. Final cut stitched from 100+ video clips. Cool teal grade, sub bass score, almost no music. Delivered in 14 days.
We build the whole campaign, film and stills, around one visual direction. One week, brief to final cut.
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