// Voyage Filmmakers × Tata Motors
A film like this usually takes months. We made it in 12 days.
The official film for the Tata Sierra #DARK Edition. No physical shoot. Released by Tata Motors on its own channels.
12 days
From concept to final cut
0
Shoot days
5
Official Tata channels
Frames from the film
Built, not shot.
Every frame was built, from the horse to the salt to the light on the Sierra's Friesian Black paint.
The idea
Own the contrast.
A black Sierra and a black Marwari horse on the white salt of Kutch. Two Indian originals: one built on heritage, one built on design.
How we made it
No shoot. No permits. No crew. No months of waiting.
A film like this, usuallyHow we made it
ShootA location shoot on the salt flats of KutchNone. Every frame was built.
TimelineMonths, from planning to final cut12 days, concept to final cut
PermitsLocation and animal permitsNone needed
CrewA unit on location, horse handlers, the car shipped outNo shoot crew
01Concept
02Storyboard, every shot
03Previz for approval
04Final build, edit and grade
Will it look like my car?
Your car, exactly as it is.
We build from your CAD or renders and reference photos, so every panel, colour and badge matches the real car. You approve the previz before the final film is made.
Hyper Launch
One production, many films.
The same build becomes everything your launch needs.
Hero filmCutdowns for every formatStillsVersions for different markets
What this means for your launch.
We make launch films the same way for any car, in any market. Send us your car and launch date, and we'll reply within a day with how we'd approach it.